My group, Ampersand, came up with the idea Helvetica's Kitchen. A playful spin on the Helvetica font name mixed with the fiery passion that you see on Hell's Kitchen as teams of chefs work together to plate beautiful food. Our designs survived the trial by fire and we wanted something to show off what we had been cooking up under our top designer teacher who resembled Ramsey.
I came up with the concept and was responsible for art direction, the mood board, deliverable videos (ig, timeline, webcam backgrounds, animations), chef shirts and merch as well as the poster featuring fire and salt. I also helped with copy for our work and scripting.
Ampersand was made up of five members.
• Myself, the art director & a designer
• Ashleigh Hughes, the project manager
• Sierra Adsitt, a designer
• Hayden Anderson, a designer
• Brittany Wallace, a web developer
I came up with the concept and was responsible for art direction, the mood board, deliverable videos (ig, timeline, webcam backgrounds, animations), chef shirts and merch as well as the poster featuring fire and salt. I also helped with copy for our work and scripting.
Ampersand was made up of five members.
• Myself, the art director & a designer
• Ashleigh Hughes, the project manager
• Sierra Adsitt, a designer
• Hayden Anderson, a designer
• Brittany Wallace, a web developer
Social Media Reel
Timeline Video
Helvetica's Kitchen Website Preview
Zoom Backgrounds
Group Presentation
My webcam and mic did not record, but the other 4 members did for this recording.