My group, Ampersand, came up with the idea Helvetica's Kitchen. A playful spin on the Helvetica font name mixed with the fiery passion that you see on Hell's Kitchen as teams of chefs work together to plate beautiful food. Our designs survived the trial by fire and we wanted something to show off what we had been cooking up.
I came up with the concept and was responsible for art direction. I created the mood board, deliverable videos (ig, timeline, webcam backgrounds), chef shirts and merch as well as the poster featuring fire and salt. Art direction was given on every piece aiming for a cohesive, unified look. I also helped with copy for our work and scripting.
Overall our concept was not chosen for the portfolio show's directions but we built a pretty fun concept. Some valuable lessons came from this project, such as delegation to maintain sanity, time management and reliability lessons.
Ampersand was made up of five members.
• Myself, the art director & a designer
• Ashleigh Hughes, the project manager
• Sierra Adsitt, a designer
• Hayden Anderson, a designer
• Brittany Wallace, a web developer
I came up with the concept and was responsible for art direction. I created the mood board, deliverable videos (ig, timeline, webcam backgrounds), chef shirts and merch as well as the poster featuring fire and salt. Art direction was given on every piece aiming for a cohesive, unified look. I also helped with copy for our work and scripting.
Overall our concept was not chosen for the portfolio show's directions but we built a pretty fun concept. Some valuable lessons came from this project, such as delegation to maintain sanity, time management and reliability lessons.
Ampersand was made up of five members.
• Myself, the art director & a designer
• Ashleigh Hughes, the project manager
• Sierra Adsitt, a designer
• Hayden Anderson, a designer
• Brittany Wallace, a web developer
Social Media Reel
Timeline Video
Helvetica's Kitchen Website Preview
Zoom Backgrounds
Group Presentation
(My webcam and mic did not record, but the other 4 members did for this recording)