Internship Impact Summary | Video Content Creator Intern | June 2025 - Current
Hired for video production, my role expanded into motion design, campaign assets, and cross-channel content within a strict brand system, delivering scalable design across STCU’s marketing ecosystem.
Impact Highlights
• Established STCU’s first internal motion design capability
• Rebuilt HTML5 ad production workflow
• Expanded animation output across campaigns and digital content
• Contributed across motion, print, and social to support high-volume marketing
Motion & Animation Systems
Voice ID Explainer Animation
Collaborated with a small creative team to develop an explainer animation introducing STCU’s Voice ID feature. Contributed to visual development and animation to communicate how the technology works in a clear, engaging, and approachable way.
View live page here:
STCU Voice ID
View live page here:
STCU Voice ID
Original concept screenshots featuring animals mentioned in the previous version of video.
Season of Giving (SoG) Animation
STCU’s first internally produced animated campaign, made possible by bringing animation in-house for the first time. This animation work supported major campaign storytelling while increasing internal motion capacity.
I focused on animation and visual storytelling as part of a 10-person cross-functional team, collaborating with copy, social, leadership, and audio to bring the campaign to life. Also created a “Double Your Donation” animation from existing campaign graphics.
I focused on animation and visual storytelling as part of a 10-person cross-functional team, collaborating with copy, social, leadership, and audio to bring the campaign to life. Also created a “Double Your Donation” animation from existing campaign graphics.
Double Your Donation Animation | Original bag graphic by coworker, designer Emily Fry
Community & School Partnership Content
Created a series of animated videos for local GSL school partnerships, adapting STCU’s brand system across multiple schools while maintaining consistency at scale. Content iss featured on STCU-sponsored video boards during school sporting events.
Created a series of animated videos for local GSL school partnerships, adapting STCU’s brand system across multiple schools while maintaining consistency at scale. Content iss featured on STCU-sponsored video boards during school sporting events.
HTML5 Ad Revival
Restored STCU’s ability to produce animated HTML5 ads, reviving a capability that had been inactive since 2020. Built and tested ad units, validated functionality with third-party partners, and created documentation and video guides to support long-term team adoption. Made in Adobe Animate.
Restored STCU’s ability to produce animated HTML5 ads, reviving a capability that had been inactive since 2020. Built and tested ad units, validated functionality with third-party partners, and created documentation and video guides to support long-term team adoption. Made in Adobe Animate.
Digital Content & Campaign Design
Social Campaigns & Evergreen Content
Designed evergreen social templates for branch closures and holiday communications, helping STCU deliver timely updates with consistent, scalable branding. Designed social campaigns for events, holidays, and cultural moments, creating engaging and relevant content across platforms.
Designed evergreen social templates for branch closures and holiday communications, helping STCU deliver timely updates with consistent, scalable branding. Designed social campaigns for events, holidays, and cultural moments, creating engaging and relevant content across platforms.
Designing for Blogs
Created graphics, animations, and visual storytelling elements to make complex financial topics more engaging and accessible across STCU blog content.
Created graphics, animations, and visual storytelling elements to make complex financial topics more engaging and accessible across STCU blog content.
Campaign Adaptations: “Here For Good”
Collaborated with a fellow designer to extend the “Here For Good” campaign into seasonal and post-seasonal social adaptations, maintaining brand consistency while adjusting tone and visual language for different moments.
Collaborated with a fellow designer to extend the “Here For Good” campaign into seasonal and post-seasonal social adaptations, maintaining brand consistency while adjusting tone and visual language for different moments.
The original Here For Good image by my coworker, designer: Charlie Murchy.
The Here For Good seasonal and holiday variants by myself.
Print & Out-of-Home
Print & Out-of-Home Design
Designed billboards and Inlander newspaper ads, translating STCU campaigns into bold, readable visuals for large-scale and print formats. Also contributed to internal and informational materials, extending campaign assets across physical touchpoints.
Designed billboards and Inlander newspaper ads, translating STCU campaigns into bold, readable visuals for large-scale and print formats. Also contributed to internal and informational materials, extending campaign assets across physical touchpoints.
Inlander 2026 Best Ofs
Inlander 2026 Best Ofs
Diamond Awards
Led the development of award submissions for the Diamond Awards—an annual program recognizing excellence in credit union marketing—after previous years entries had gone undesigned and unawarded. Organized campaign materials, refined messaging, and structured visual assets into cohesive submissions.
The work resulted in two award wins for:
Classroom Supply Grants & Cash back animation.