Primary Case Study: STCU | Video Content Creator | June 2025 - Current
A large-scale brand system designed and executed across motion, social, web, print, video, and digital advertising, supporting consistent storytelling across campaigns and platforms. I was hired for video editing, and my role has grown to include animation, design, and cross-team creative support as needs have expanded.
Season of Giving (SoG) Animation:
STCU’s first internally produced animated campaign, made possible by bringing animation in-house for the first time. I led animation and visual storytelling as part of a 10-person cross-functional team, collaborating with copy, social, leadership, and audio to bring the campaign to life.
SoG Donation Matching Animation
Animated a campaign asset to visually reinforce STCU’s “Double Your Donation” initiative, translating a static concept into motion to increase clarity and impact across social channels. Collaborated with fellow designer, Emily Fry, to ensure consistency with the broader Season of Giving campaign.
Animated a campaign asset to visually reinforce STCU’s “Double Your Donation” initiative, translating a static concept into motion to increase clarity and impact across social channels. Collaborated with fellow designer, Emily Fry, to ensure consistency with the broader Season of Giving campaign.
Community & School Partnership Content
Developed a series of animated social videos supporting local GSL school partnerships, adapting STCU’s brand system across multiple schools while maintaining consistency at scale.
Developed a series of animated social videos supporting local GSL school partnerships, adapting STCU’s brand system across multiple schools while maintaining consistency at scale.
Educational & Narrative Animation
Developed story-driven animations to translate complex financial topics into engaging, accessible narratives across social and web platforms.
Developed story-driven animations to translate complex financial topics into engaging, accessible narratives across social and web platforms.
Campaign Adaptations: “Here For Good”
Collaborated with a fellow designer to extend the “Here For Good” campaign into seasonal and post-seasonal social adaptations, maintaining brand consistency while adjusting tone and visual language for different moments.
Collaborated with a fellow designer to extend the “Here For Good” campaign into seasonal and post-seasonal social adaptations, maintaining brand consistency while adjusting tone and visual language for different moments.
The original Here For Good image by my coworker, designer: Charlie Murchy.
The Here For Good seasonal and holiday variants by myself.
Social Campaigns & Evergreen Content
Designed evergreen social templates for branch closures and holiday hours, allowing STCU to communicate timely updates while maintaining brand consistency year-round.
Designed evergreen social templates for branch closures and holiday hours, allowing STCU to communicate timely updates while maintaining brand consistency year-round.
Designing for Blogs
I refined the board-game system, designed the spinner graphic, and led multi-platform production across 10+ social screen sizes, in collaboration with my coworker, designer Emily Fry. Live View.
I refined the board-game system, designed the spinner graphic, and led multi-platform production across 10+ social screen sizes, in collaboration with my coworker, designer Emily Fry. Live View.
